The one email every executive woman leading digital actually wants in their inbox.
Five minutes a week on what's actually shifting in digital, eCommerce, AI, and technology.
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HAVE YOU EVER THOUGHT…
Everyone in the meeting has an opinion on AI. Mine is six months old.
I know I should be following this. I don't have time to follow this.
There are four new tools this week. I can't tell which one matters.
I'm the most senior person in the room, quietly googling under the table.
By the time I've read about it, it's already old.
Yeah. That's why we exist.
WHAT’S INSIDE
What lands in your inbox.
FIVE STORIES
The Brief
ONE SENTENCE EACH
The things you'd want to have already read before your next meeting. Linked, so you can go deeper on the one that matters to you.
ONE TOPIC
The Deep Dive
MY TAKE, NOT A SUMMARY
The story worth your attention this week, and what it actually means for you, whether you're a CDO, a CMO, or building your own thing.
THREE PICKS
fwd/ Recommends
LISTEN. READ. FOLLOW.
Three things worth your time. Podcasts, articles, and people worth following.
A note from me.
Hey, I'm Erica.
I lead digital strategy as a Chief Digital Officer. I'm also a wife and a mom, and someone who is still, genuinely, learning this stuff every week.
Here's what I kept running into: digital leaders are expected to have an opinion on everything. AI, customer behavior, emerging tech, org change. And nobody has time to read fifty articles a week to keep up. So I read them.
I've spent my career scaling digital inside a large consumer business, and I'm still in the room doing the work. What lands in your inbox isn't a roundup of links. It's what I think matters and why, from someone who has to make these calls too.
Anyone is welcome here. But I made this with women in mind. We were told the table was small, so we learned to protect our edges. That's the part I'd like to undo. We get there faster when we share what we know.
So here's the secret sauce, shared on purpose.
Pull up a chair.
Five minutes a week. Free, always. Let’s go forward, together.